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The basic recipe for a rock star is as follows: One part musical talent, two parts easy swagger, a dash of glamour, a spritz of eau de leather, and—the most important ingredient—iconic, rock 'n roll hair. In fact, if you can just nail the hair part, the rest should fall into place (well, maybe not the talent part). The one thing all rock gods have in common, from Debbie Harry and Joan Jett to Jimi Hendrix and Slash, is cool hair.
Of course, not all of us can simply style our hair with sweat from playing sold out shows and tears from screaming fans (which is what we assume Dave Grohl has been using). If you want to look like a rockstar without any of the grit or grime or busy tour schedule, IGK is just as effective.
Founded in 2016, the brand is relatively new to the haircare scene but has already made a splash with its punky, irreverent style and products made to create hair trends—not follow them (and what’s more rock 'n roll than that?). The IGK founders—Leo and Franck Izquierdo, Aaron Grenia, and Chase Kusero—call themselves “the new school of hairstyling.”
IGK
Founded: In 2016, by brothers Leo and Franck Izquierdo, Aaron Grenia, and Chase Kusero.
Based in: Miami, FL
Pricing: $$
Best known for: Cool, modern products that help you create on-trend looks.
Most popular product: First Class Charcoal Detox Dry Shampoo
Fun fact: The name IGK comes from the first letter of each of the founders' last names.
Other brands you’ll love: R+Co, Bumble and Bumble, Lush, Bed Head
So what is the new school of hairstyling exactly? First of all, in the IGK school of style, gone are the days of stuffy salons and the same “safe” hairstyles you’ve been getting for years. The brand's products should inspire you to try something new—say, leopard print hair—and set that trend for everyone else around you.
Secondly, the new school is more responsible. Rock gods may have a “don’t care” attitude, but it’s all for show. IGK products are vegan and cruelty-free, as well as color-safe, sulfate-free, and gluten-free. The key ingredients are super nourishing—think coconut oil, shea butter, and Kakadu plum—so while you may look effortlessly cool, your hair is reaping big-time health benefits.
But according to the four founders, the most important tenet of this new school of hairstyling is usability. “As stylists, we work with so many different products, and we wanted to create something easy for our clients to understand and to work with,” they say. “We wanted them to be able to go home and get the same results we were able to give in the salon.”
So what are IGK's chart-topping hits? Ahead, we tested the brand's offerings to discover the best products that are worth the hype.